The Challenge
Create a new visual identity and product line packaging for the business-to-business door hardware and lockset manufacturer about to enter the business-to-consumer retail environment.
The Insight
For over 75 years the Weslock brand has represented quality, durability and value in the residential construction industry. Positioned as the builders’ choice, Weslock door hardware and locksets sold themselves for the better part of a century. However, the popularity of home remodeling and do-it-yourself home improvement centers created a new consumer and new opportunities for the manufacturer. To realize the current opportunities, Weslock needed to begin distributing their products through regional and national retailers.
The Solution
Lundmark worked closely with the sales and marketing organizations to produce packaging that would be easily adaptable to multiple retail configuration specs and protect the product during transit and on the shelf - all while creating a dynamic display vehicle designed to showcase the beauty and functionality of the product. Packaging designs were strategically created to develop an integrated brand presence in-store as well as feature each product collection.
The Result
Weslock has gained distribution in a number of home improvement centers including 84 Lumber and Sutherlands as well as specialty stores across the nation.
