Lundmark Advertising + Design Blog » cause marketing http://www.lundmarkadv.com/blog Advertising and Creative notes from Lundmark Fri, 09 Dec 2011 16:01:04 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Flashback: Anti-Drug PSA’s http://www.lundmarkadv.com/blog/2010/04/advertising/flashback-anti-drug-psas.html http://www.lundmarkadv.com/blog/2010/04/advertising/flashback-anti-drug-psas.html#comments Tue, 20 Apr 2010 22:53:17 +0000 Nick Ogden http://www.lundmarkadv.com/blog/?p=134 Take a look back at some past Public Service Announcement advertising from the 1980’s. Did PSA’s like these have an effect on you, other then craving a delicious breakfast? Respond with your comments or links to strange or favorite PSA’s.

www.youtube.com/watch?v=xd1pgHh_dkk

www.youtube.com/watch?v=nl5gBJGnaXs

www.youtube.com/watch?v=Y-Elr5K2Vuo

]]> http://www.lundmarkadv.com/blog/2010/04/advertising/flashback-anti-drug-psas.html/feed 0 Nike's chalkbot - It's All About You! http://www.lundmarkadv.com/blog/2009/07/marketing/nike%e2%80%99s-chalkbot-%e2%80%93-it%e2%80%99s-all-about-you.html http://www.lundmarkadv.com/blog/2009/07/marketing/nike%e2%80%99s-chalkbot-%e2%80%93-it%e2%80%99s-all-about-you.html#comments Sat, 04 Jul 2009 22:40:22 +0000 Kelly Doyle http://www.lundmarkadv.com/blog/?p=9 Nike Chalk-BotThe Tour de France, Nike, Lance Armstrong, LIVESTRONG, the chalkbot, Twitter, text messaging and celebrities - this is big and there's a lot to your arms around, maybe too much.

However, the more I read, the more I engaged, the more clear it became. The pieces started working together. This is big and what makes it work for me is that it's organic and it's real. The stories and photos are from people just like me who know someone affected by cancer - moms, dads, brothers, sisters, friends, aunts, uncles, cousins, neighbors and this list could go on and on.

It didn't take long for me to register, although reluctant to create another user i.d. and password. Then I typed the name of a friend into the form for the chalkbot to post on a mountain road in France. I was engaged and participating in less than 15 minutes.

IMHO, this is an example of a cause marketing program with the potential to generate deep emotional ties from mass audiences and influence how we as a community think about an issue and how we as consumers think about a brand.

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