Lundmark Advertising + Design Blog » interactive http://www.lundmarkadv.com/blog Advertising and Creative notes from Lundmark Fri, 09 Dec 2011 16:01:04 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Social Media - By the numbers… http://www.lundmarkadv.com/blog/2009/10/marketing/social-media-%e2%80%93-by-the-numbers%e2%80%a6.html http://www.lundmarkadv.com/blog/2009/10/marketing/social-media-%e2%80%93-by-the-numbers%e2%80%a6.html#comments Wed, 07 Oct 2009 22:27:50 +0000 Kelly Doyle http://www.lundmarkadv.com/blog/?p=3 If there's anyone out there that still thinks social media is the latest fad that may go poof in the middle of the night, let's review the numbers.

Here are a few interesting facts sited in the book, SOCIALNOMICS THE BOOK, by author Erik Qualman along with a cool YouTube promotional video.

  • Gen Y & Z think e-mail is passe; in 2009 Boston College stopped issuing freshmen university e-mail addresses
  • Gen Y will out outnumber Baby Boomers by 2010
  • 96% of Gen Y have joined a social network
  • 18% of traditional TV ads generate a positive ROI; 90% of consumers who can TiVo ads do
  • 78% of consumers trust peer recommendations; 14% trust advertisements
  • 80% of companies use LinkeIn as their primary tool to find employees
  • If Facebook were a country it would be the 4th largest in the world
  • It took TV 13 years to reach 50 million users, the Internet 4 years; Facebook registered 100 million users in 9 months.

Change is the only constant. Happy social networking.

www.youtube.com/watch?v=sIFYPQjYhv8

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