Lundmark Advertising + Design Blog » tv commercials http://www.lundmarkadv.com/blog Advertising and Creative notes from Lundmark Fri, 09 Dec 2011 16:01:04 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Flashback: Anti-Drug PSA’s http://www.lundmarkadv.com/blog/2010/04/advertising/flashback-anti-drug-psas.html http://www.lundmarkadv.com/blog/2010/04/advertising/flashback-anti-drug-psas.html#comments Tue, 20 Apr 2010 22:53:17 +0000 Nick Ogden http://www.lundmarkadv.com/blog/?p=134 Take a look back at some past Public Service Announcement advertising from the 1980’s. Did PSA’s like these have an effect on you, other then craving a delicious breakfast? Respond with your comments or links to strange or favorite PSA’s.

www.youtube.com/watch?v=xd1pgHh_dkk

www.youtube.com/watch?v=nl5gBJGnaXs

www.youtube.com/watch?v=Y-Elr5K2Vuo

]]> http://www.lundmarkadv.com/blog/2010/04/advertising/flashback-anti-drug-psas.html/feed 0 "The First of its Kind?" Kia Forte http://www.lundmarkadv.com/blog/2009/07/advertising/%e2%80%9cthe-first-of-its-kind%e2%80%9d-kia-forte.html http://www.lundmarkadv.com/blog/2009/07/advertising/%e2%80%9cthe-first-of-its-kind%e2%80%9d-kia-forte.html#comments Thu, 02 Jul 2009 21:22:30 +0000 Kelly Doyle http://www.lundmarkadv.com/blog/?p=33 Kia recently launched their new Forte with TV support positioning the vehicle a compact sedan that is "The First of its Kind" and spotlights the car as a "Pioneer" in its class.

All the fanfare due to the inclusion of… drum roll please… an engine, that goes fast (which is not what I think of when Kia or compact sedan are mentioned) as well as a couple other features found on almost every car sold in the US. This is what a "pioneer" looks like?

Sarcasm aside, although the Forte does not include the latest automotive innovations it doesn't actually look like a bad car. After watching the commercial several times I can see theAattempt to connect on an emotional level, however, leveraging the chosen elements didn't do it for me. It actually reminded me of the BASF campaign, "We don’t make a lot of the products you buy. We make a lot of the products you buy better" only without pivotal "better" proposition.

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